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Case Studies by Industry:

TELECOMMUNICATIONS

  • For a division of a regional telecommunications company, Fry Consultants completed a benchmark customer satisfactionstudy. This effort included both qualitative and quantitative research including customer focus groups and telephone interviews. Fry's research findings were used to develop a measurable customer satisfaction program. Several follow-up studies were completed to determine whether the client was making measurable improvement.
     
  • Fry conducted a corporate image study for a regional telecommunications company. This was a phased study comprised of focus groups and telephone and personal interviews. Our client was qualitatively and quantitatively compared to other large telecommunications organizations in such areas as product quality, overall service quality, advertising, and other areas.











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