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Case Studies by Process:
Strategic Planning
- The board of a 390-bed hospital
in the Southeast U.S. sought to develop a strategic plan. Fry Consultants
facilitated a strategic positioning process
that led to a system approach to surrounding hospitals, grouping of the medical
staff and major expansion of its campus into clinical/business centers.
- A 290-bed midwestern health system had a large
number of disparate services for the elderly, but was losing market to a
well-organized competitor with fewer services.
Developing an inventory of services and working through a multi-disciplinary team,
Fry Consultants facilitated development of a cohesive continuum of care that
encompassed health system, community and physician geriatric services. The result
was increased market share, geographic market expansion and improved, more
accessible services for the aging population.
- A CON had been approved for replacing an older Northeast area 200-bed acute
care hospital with a 325-bed facility. Nervous board members requested that
Fry reexamine the idea. Through a year of market
study and diligent consensus-building with the administration, community
and medical staff members, the plans were changed to an outpatient surgically-oriented
community facility with inpatient capacity of 120 beds, and subsequently
approved for construction.
- Fry Consultants helped a fast growing
international consulting firm develop a comprehensive five-year strategic
plan. All aspects of marketing, operations, and organization were reviewed and
all principals and directors were involved in the process.
- A very successful shippers' association wanted to
launch a new intermodal exhibition in Asia. Fry Consultants helped the board of
directors reach consensus regarding the strategic direction of the project, and
later assisted with certain key aspects of implementation.
- The industrial lubricants division of a global oil
company needed to develop a marketing strategy to
enter five new business sectors. Fry Consultants facilitated five
independent teams with the development of marketing plans for entering these
new sectors, based on Fry's research in each of these
markets.
FRY CONSULTANTS INCORPORATED
2100 Powers Ferry Road SE, Suite 125
Atlanta, GA 30339-5067 USA
Ph: +1 (770) 226-8888 x224 Fax: +1 (770) 226-8899
Email: lynesmith@fryconsultants.com
www.fryconsultants.com
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