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Case Studies by Process:
Marketing Strategy
- Fry completed a major marketing
research and market strategy project for a nationwide volume
homebuilder in the U.S. Based on our comprehensive
field research, statistical analysis, and strategic theory, this
company successfully refocused its entire marketing effort.
- Fry helped to establish and implement a geriatric
health and resource center as part of an integrated delivery system.
The Center relies on physician referrals and has a unique Medicare code
from the intermediary due to its specialized nature.
- A commercial construction general contractor
planned to enter the industrial market. Fry Consultants
facilitated the development of a
strategy for entering this market in three stages based on the degree to
which internal operations would need to be transformed.
- For an important IT staffing company,
Fry completed a comprehensive marketing strategy study. Our effort included
staff, customer, former customer, and
competitor interviews. Our recommendations
included marketing to new market segments, reorienting sales efforts to serve
the e-business economy more effectively, and emphasizing strategic customer
relationship management.
- Fry Consultants was retained to develop appropriate marketing strategy
objectives for an important communications firm.
To accomplish these objectives, we conducted internal staff interviews,
as well as competitor interviews. A formal
presentation and facilitation were provided. Management
initiated a restructuring process to enable the company to operate more
effectively internally, and develop marketing strategies designed to
accelerate growth.
FRY CONSULTANTS INCORPORATED
2100 Powers Ferry Road SE, Suite 125
Atlanta, GA 30339-5067 USA
Ph: +1 (770) 226-8888 x224 Fax: +1 (770) 226-8899
Email: lynesmith@fryconsultants.com
www.fryconsultants.com
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