Services and Capabilities:
Marketing Research and Marketing Strategy

Fry senior consultants have extensive experience conducting marketing and distribution studies that assist management in identifying opportunities, developing strategies and implementation plans for establishing or maintaining a competitive market position, and assessing customer satisfaction. Such studies are conducted across a number of industries in domestic and international markets. In addition to assessing external market opportunities and competitive factors, we excel in working with senior management to examine and adjust internal policies and practices to position firms to best capture market opportunities. Our expertise includes experienced focus group moderation, business-to-business primary research, various statistical analysis techniques, and the ability to apply market-based research to corporate strategic planning.

For summary examples of our market research and marketing strategy studies, click one of the following categories:

Market Research

Market Strategy