• A comprehensive North American market analysis was conducted for a global provider of mail services. This effort included interviews with customers, non-customers, and competitors. The study objectives included quantifying market size, vendor satisfaction analysis, e-commerce impact, competitor market share, and emerging trends. As a result of our effort, management developed a much better insight into and understanding of the target market. New initiatives are being implemented to enable the organization to compete more effectively.
   
• Fry Consultants was retained to develop appropriate marketing strategy objectives for an important communications firm. To accomplish these objectives, we conducted internal staff interviews, as well as competitor interviews. A formal presentation and facilitation were provided. Management initiated a restructuring process to enable the company to operate more effectively internally, and develop marketing strategies designed to accelerate growth.

FRY CONSULTANTS INCORPORATED
2100 Powers Ferry Road, Suite 125
Atlanta, GA 30339 USA
Ph: 770-226-8888 Fax: 770-226-8899
Emai: lynesmith@fryconsultants.com
www.fryconsultants.com