Case Studies by Industry:
Professional Services

• A comprehensive North American market analysis was conducted for a global provider of mail services. This effort included interviews with customers, non-customers, and competitors. The study objectives included quantifying market size, vendor satisfaction analysis, e-commerce impact, competitor market share, and emerging trends. As a result of our effort, management developed a much better insight into and understanding of the target market. New initiatives are being implemented to enable the organization to compete more effectively.
   
• Fry Consultants was retained to develop appropriate marketing strategy objectives for an important communications firm. To accomplish these objectives, we conducted internal staff interviews, as well as competitor interviews. A formal presentation and facilitation were provided. Management initiated a restructuring process to enable the company to operate more effectively internally, and develop marketing strategies designed to accelerate growth.

Case studies by industry:

Building Materials / Construction	Chemicals / Plastics / Petroleum
Computers/ Information Technology	Engineering Services
Financial Services / Information Reporting	Flat Glass
Trade Associations / Not-for-Profit Organizations	Healthcare
Specialized Machinery	Telecommunications
Professional Services