Case Studies by Process:
Market Opportunity Studies

• Fry conducted a study throughout the air cargo industry and interviewed respondents representing all major organizations related to the development of air cargo. The conclusion of the study was to define the sizes that would evolve for van-size containers in air cargo and intermodal applications.
  
  
• For a major manufacturer of heavy-duty motor oil and specialized lubricants for the trucking industry, Fry conducted a comprehensive study of on-highway fleets to determine usage, market share, and specific problems and opportunities for the use of heavy-duty motor oil and specialized lubricants in the industry. By interviewing truckstops, truck fleets, owner operators, fleet operators, and other appropriate respondents, we were able to determine specific market shares for our client and its major competitors as well as provide the basis for strategic decisions to become more competitive in the industry.
  
  
• Fry conducted a definitive study of the use of flares and flaring systems for on-shore, off-shore, and chemical process and refinery applications, first on a North American basis and later worldwide. We determined the decision process and projected usage for flares and flaring systems throughout the petroleum industry on a global basis.
  
  
• Fry completed a study of the multi-media market in the southeastern USA for a foreign government economic development agency. The study assisted the foreign agency in quantifying the market opportunity in the southeastern USA and with identifying strategic partners in the area.
  
• Fry conducted competitive opportunity studies for a world leader in specialized machinery for trueing grinding wheels and slicing silicon wafers for the semiconductor/computer industry. The study entailed identifying strengths and weaknesses of our client's competitors, industry preferences regarding equipment features, and ways in which our client could be more effective in developing business and serving unmet customer needs.
  
  
• For an important foreign construction products producer and marketer, Fry conducted a U.S. market opportunity study for fiber cement. The study was designed to define the market, determine overall potential, assess the competitive situation, analyze user satisfaction, and identify any raw material constraints.
  
  To date, our client has not entered the U.S. market due to a combination of study findings and changing internal strategic objectives.