Case Studies by Industry:
Trade Associations / Not-for-Profit Organizations

Fry Consultants has developed a substantial and growing practice serving not-for-profit organizations. Our clients include both trade associations and government organizations representing private sector companies. Examples of industries served include:

   Agriculture commodities

   Building products

   Education

   Food service

Our studies encompass geographic areas ranging from the southeastern United States to global studies encompassing 15 international markets. These global projects are accomplished by utilizing our strategic affiliate network -- a UNIQUE Fry asset. Representative case studies include:

• An international agriculture commodity benchmark best practices study with four annual updates. As many as 15 foreign markets were examined. This analysis evaluated international marketing programs, and provided recommendations for improving the programs as appropriate. This was a Market Access Program(MAP) funded project.
   
• A Mexican market opportunity study utilizing Market Access Program (MAP) funds, for a family of products used in the agriculture markets. The effort examined competitive product usage, market structure, and growth trends. Recommendations included a definitive market strategy for increasing sales in the growing Mexican market.
   
• A southeastern U.S. panelized housing market opportunity study. This included recommended entry strategies that has resulted in increased panelized housing sales in the target market.
   
• Fry completed a nationwide study to benchmark best export practices, designed to be utilized by state and federal economic development agencies to assist small- to mid-sized manufacturers with their export processes.
   
• A strategic planning engagement for an education organization that assists K-12 students in rural southern areas. We worked closely with the CEO and the Board of Directors to implement our recommendations for developing and implementing our client's programs more effectively.
   
• A regional food service and distribution market opportunity study. This effort included a qualitative and quantitative analysis of the target market opportunity and appropriate recommendations for increasing target market sales.
   
• Fry completed a customer satisfaction evaluation for a state international trade division. This study assisted the agency in improving and refocusing its efforts to assist companies with international business development.
   
• Fry assisted a regional agricultural cooperative with the development of a model for prioritizing promotional activities in foreign markets to benefit U.S. food exporters.