Answers to Frequently Asked Questions

What Does Fry Consultants Do?

We help companies develop and implement... 

Global Market Driven Strategies

"Global" means we approach every assignment (even if it is a purely domestic research assignment) from a global perspective, applying global best practices, benchmarking to a global competitors, and examining all markets in view of global competitive forces that ultimately affect even micro, tactical, domestic issues.

"Global" also means that we have the capability of performing market analysis in 57 locations world-wide.

"Global" describes our principal consultants' experience, education, background, and perspective.  It also represents our global network of country specialists in 57 locations all around the world.

"Global" involves complex strategic, organizational, and cultural nuances, and we help companies build global leaders, develop global strategic plans, and effect changes that aligns organizations with global operations. 
  
 
Market-Driven

"Market-Driven" means we focus on helping companies develop and implement marketing strategies to grow existing markets, identify and enter new markets and revitalize or exit mature markets.

"Market-Driven" also means our conclusions and strategic recommendations are based on primary market research and intelligence.

"Market-Driven" describes our ability to help companies understand and target their customers and lost customers and understand what they like and don't like, what they want and don't want, and what they think about our clients' and their competitors.

"Market-Driven" involves gathering competitive intelligence, benchmarking performance, and determining how to compete with your competitors. 

Strategies

"Strategies" mean the difficult and important significant decisions we help companies make regarding which markets to enter, how to position themselves most effectively, and how to optimize their core competencies in view of market opportunities and threats. 

"Strategies" are by definition global and relate to our facilitaion of executive decision-making across function, across companies, and sometimes across borders and cultures.

"Strategies" require changes in thinking, organizations, and personnel and we help bring about that change.

"Strategies" involve our contribution to team building, identification and facilitation of new alliances or partnerships, and can involve our assistance with mergers, acquisitions, sales, and divestitures.

"Strategies" are only effective when impplemented through discipline, tracking, measurement, and follow-up, and we provide the objective tools and productivity.

What services does Fry provide?

Our services fall into three main categories: 
- Market Research and Analysis  Strategic
- Planning and Positioning 
- Global Business Development and Management

Where are you headquartered?
We are headquartered in Atlanta, GA at the address listed below: