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- Fry Consultants represented Norrell
Corporation, a global staffing company offering strategic outsourcing services,
to negotiate the purchase of
an Information Technology staffing firm that provided contract
programming to such Fortune 500 companies as Coca-Cola, Georgia Pacific
and IBM. Fry analyzed
and valued the company as well as resolved cultural and human
resources differences. The purchase was finalized and the business began
operating as a Norrell division.
- Fry completed a
multi-country Internet-based survey to evaluate
the driving forces of the purchasing process of
high-end computer workstations. The survey was used to determine
the relative importance of product and service features, as well as the
perceptions of workstations and work station
manufacturers. Respondents were recruited in Japan, Germany, Switzerland,
Austria, and the United Kingdom. Respondents completed the survey directly
on the internet, and a conjoint analysis was performed on the downloaded data.
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For an important IT staffing company, we
completed a comprehensive marketing strategy study.
Our efforts included staff, customer, former customer,
and competitor interviews. Our
recommendations included marketing to new market segments, reorienting
sales efforts to serve the e-business economy more effectively, and
emphasizing strategic customer relationship management.
FRY CONSULTANTS INCORPORATED
2100
Powers Ferry Road, Suite 125
Atlanta, GA 30339 USA
Ph: 770-226-8888 Fax: 770-226-8899
Email: lynesmith@fryconsultants.com
www.fryconsultants.com
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