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Case Studies by Process:
Competitor Analysis
- Fry performed a
comprehensive study of sales and marketing
effectiveness in the chemical industry,
comparing our client with its 28 major competitors. The client was a
diversified chemicals and plastics producer,
and many of the competitors
identified by one business unit might also be customers of other parts of the
client's business. We compared sales and marketing effectiveness across a wide
range of products and competitors and established a ranking procedure for each
of the competitors on each of the variables considered.
- A 290-bed midwestern health
system had a large number of disparate services for the elderly, but was
losing market to a well-organized competitor with fewer services.
Developing an inventory of services and working through a multi-disciplinary team,
Fry Consultants facilitated development of a cohesive
continuum of care that encompassed health system, community
and physician geriatric services. The result was increased market share,
geographicmarket expansion and improved, more accessible
services for the aging population.
FRY CONSULTANTS INCORPORATED
2100 Powers Ferry Road SE, Suite 125
Atlanta, GA 30339-5067 USA
Ph: +1 (770) 226-8888 x224 Fax: +1 (770) 226-8899
Email: lynesmith@fryconsultants.com
www.fryconsultants.com
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