• Fry performed a comprehensive study of sales and marketing effectiveness in the chemical industry, comparing our client with its 28 major competitors. The client was a diversified chemicals and plastics producer, and many of the competitors identified by one business unit might also be customers of other parts of the client's business. Fry compared sales and marketing effectiveness across a wide range of products and competitors and established a ranking procedure for each of the competitors on each of the variables considered.
   
• For a client in the plastics industry, Fry examined the market opportunity for plastic coatings products based on vinyl formulations. Fry studied and clarified the structure of the plastics industry, identified possible acquisition candidates, described the strengths and weaknesses of each candidate, and recommended that our client not enter this industry as a merchant producer, as the nature of the industry and the strengths of our client were not a good match.
   
• Fry has conducted a number of studies dealing with the use of thermoplastic sheeting and film, and assessed the competitive situationin this industry. These studies also examined the use of elastomers in specialized applications, mold release agents in a variety of applications, and specialized abrasion-resistant coatings for non-ferrous and plastic substrates. The nature of our work in these studies placed heavy emphasis on the technical aspects of the products involved and the opportunity provided by the client's technology.
   
• For a major manufacturer of heavy-duty motor oil and specialized lubricants for the trucking industry, Fry conducted a comprehensive strategy study of on-highway fleets to determine usage, market share, and specific problems and opportunities for the use of heavy-duty motor oil and specialized lubricants in the industry. By interviewing truckstops, truck fleets, owner operators, fleet operators, and other appropriate respondents, we were able to determine specific market shares for our client and its major competitors as well as provide the basis forstrategic decisions to become more competitive in the industry.
   
• Fry conducted a definitive study of the use of flares and flaring systems for on-shore, off-shore, and chemical process and refinery applications, first on a North American basis and later worldwide. Fry determined the decision process and projected usage for flares and flaring systems throughout the petroleum industry on a global basis.
   

  ---

FRY CONSULTANTS INCORPORATED
2100 Powers Ferry Road, Suite 125
Atlanta, GA 30339 USA
Ph: 770-226-8888 Fax: 770-226-8899
Email: lynesmith@fryconsultants.com
www.fryconsultants.com